Target Audience Research #2

A magazine I researched with a similar target audience is Cosmopolitan Magazine. Cosmopolitan magazine's target audience is between ages 18-49 and are interested in fashion, beauty, and pop culture.

 Cosmopolitan markets their product in a few ways. They use social media, and have a cosmopolitan page for Twitter, Instagram, Facebook, and even Snapchat. Their Twitter page shares links to articles on cosmopolitan.com, and so does their Facebook. Both their Twitter and Facebook accounts post videos and links that draw you in with enticing titles and bright colors. Their Instagram page shares photos of people featured in their magazine and/or articles on their website, along with some enticing and funny photos to get people to follow their account. They have a feature on the Snapchat explore page that features around 12 articles from their website and cute animations that you can send to friends. The explore page is updated every day at 11 a.m. They also advertise their magazine on their website and Facebook page with a "click-to-buy" feature.

I would implement the social media aspects of their marketing, along with the use of their website to promote their magazine.